Reddit (RDDT) Stock Slumps After Snap Earnings: What's Going On?

Snap Inc's sharp stock fall Wednesday following its first-quarter earnings is weighing on peer platforms like Reddit Inc (RDDT) , highlighting investor unease with digital ad-reliant social media companies. Reddit (RDDT) shares are trading lower by some 7.6% to $112.84 during Wednesday’s session.

Major indexes also declined Wednesday following news of a first-quarter GDP contraction, likely adding pressure to Reddit (RDDT) shares as well.

What To Know: Snap beat expectations on revenue and adjusted earnings, reporting $1.36 billion in revenue and a narrower loss of 8 cents per share. 

However, the company declined to provide second-quarter guidance, citing macroeconomic uncertainty and unpredictable ad demand?despite growing its daily active users to 460 million and reporting a 60% increase in active advertisers.

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This caution casts a shadow over Reddit (RDDT), which recently went public and derives the vast majority of its revenue from advertising. While Snap has a more mature and scaled platform, Reddit (RDDT) shares its reliance on advertising and youth-oriented audiences, but lacks Snap's reach and monetization track record. 

Investors are particularly sensitive to signals of instability in ad markets, and Snap's hesitation to forecast future performance suggests ongoing volatility.

Reddit (RDDT), still in the early stages of scaling its ad platform and proving sustainable growth, is exposed to the same macro headwinds?without the cushion of a decade-long operational history or a diversified revenue base. Snap's earnings, while strong in parts, underline the fragility of the ad market, dragging sentiment around Reddit (RDDT) down with it.

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How To Buy RDDT Stock

By now you're likely curious about how to participate in the market for Reddit (RDDT) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of Reddit (RDDT), which is trading at $112.84 as of publishing time, $100 would buy you about 0.89 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, RDDT has a 52-week high of $230.41 and a 52-week low of $44.60.