Why Zillow Stock Is Trading Higher

Zillow Group Inc Class C shares are trading higher by 2.08% to $72.04 during Thursday’s session. Shares of real estate and broker stocks are trading higher following strong February existing home sales data.

What To Know: Existing home sales surged 4.2% in February, signaling renewed momentum in the housing market. The strong sales data, combined with persistently tight inventory and rising prices, suggest demand for real estate platforms like Zillow (ZG) remains robust despite affordability concerns.

The median price of an existing home climbed 3.8% year-over-year to $398,400, its 20th consecutive month of gains. With inventory still below the balanced market threshold, prospective buyers are turning to digital platforms like Zillow (ZG) to navigate the competitive landscape.

What Else: The company, a leader in online real estate services, benefits directly from increased home searches, agent advertising and transaction facilitation through its Premier Agent business.

If home prices continue to ascend, Zillow’s role in connecting buyers, sellers and agents could become more critical.

Read Also: Rocket, Redfin Deal Aims To Create End-To-End Real Estate Solution: Where Does That Leave Zillow?

How To Buy Z Stock

By now you're likely curious about how to participate in the market for Zillow (ZG) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, Z has a 52-week high of $89.39 and a 52-week low of $38.45.